Canada Sevens Game Presentation and Sport Production

THE GOAL

Canada Sevens plays host to 16 national men’s and 12 national women’s sevens teams as part of the HSBC World Rugby Sevens Series. PRP’s main goal is to engage the fans, keeping them on their feet for the entire tournament through compelling and infectious game presentation and sport production.

THE APPROACH

PRP works closely with the organizing committee and tournament sponsors to seamlessly integrate over 30 hours of content, creating an incredible energy for over 76,000 enthusiastic fans who show up to cheer on the nations at BC Place. PRP manages all production for the tournament, including pre-planning of show elements, game-day scripting, show calling, on-field game presentations and coordination of partner activations. As a result, the HSBC Canada Sevens has firmly established itself as an event on the Canadian sporting calendar not to be missed, and continues to set Canadian record for the largest rugby crowds year after year.