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PRP and the “Picture Your Selfie” Sweepstakes

March 11, 2014

PRP took to the streets with Edelman to launch China Southern’s Dreamliner service.

A proud member of SkyTeam, China Southern’s new Dreamliner offers a luxurious First Class cabinexperience with 27 inches wide seating, built-in 17-inch TV screen and the ability to convert into a fully-flat bed justshy of two meters long.

“The introduction of the Dreamliner to China Southern’s daily service between Vancouver and Guangzhou route is a testament to the growing business traffic between British Columbia, Canada and China and validates our strategy to build Vancouver as a global Asia Pacific gateway,” said Craig Richmond, President & CEO, Vancouver Airport Authority.

To celebrate the introduction of its Dreamliner service between China and Canada, China Southern Airlines used a “Picture Your Selfie” Sweepstakes, which awarded one lucky winner with two, round-trip First Class tickets from Vancouver to Guangzhou.IMG_1868

Over five days, China Southern Airlines pop-up check-in counters appeared in five secret locations throughout Vancouver and Richmond. Clues about the locations were released on local radio and TV stations. To enter the sweepstakes, contestants had to take a selfie photo at one of the check-in counter locations and submit the photo via Twitter or Instagram.

PRP was pleased to once again work with Edelman by providing production support for their campaign. Many thanks to Melissa and Jill for being great front line ambassadors.